Imagine that you do all of your shopping in a five block shopping district in your city. There’s a Whole Foods Grocery and a Kroger, a Nike Outlet and an Adidas shoe store, an AMC movie theater and an Imax, various service store fronts like a post office, a FedEx branch, and a bar and a strip club.
Now let’s say you have a driver that takes you on your errands, all of which you do in this shopping district. The driver has complete control over where you go and what you do. If he sees you go to the grocery, he’ll post ads about sale items. That might be helpful. But let’s say the driver has a deal with Nike and if he sees you go into the Adidas store, he can slow your trip to the store the next time or even refuse to take you there. If you shop at the “wrong store”, he may even refuse to take you shopping at all. The Driver decides what the “wrong store is”.
When the Internet was first conceived in the 40’s as a decentralized network, no one really could foresee the implications. It was supposed to be a decentralized network that could take a nuke or two and people would still be able to chat. Now, it’s where we live. In the 90’s, we fought back regulation. During the Obama administration, the people were allowed to dictate to the FCC our desires that regulation be limited. As of this week, the FCC was given full authorization to “privatize” the Internet. Now the FCC would like to tell you there is competition between service providers and that prices will go down and he might not be wrong in the short term. The problems lie with communities like Shreveport, Louisiana that only has one option for actual high speed Internet. Sure, you’ve got AT&T for DSL, but there is NO comparison in speed with cable and there’s just the one provider… Comcast.
With the new regulations, your ISP…. the driver… will be able to slow down when they don’t like where you’re going or cut you off when they feel like it. Netflix? What if they prefer Hulu? Amazon? What if they prefer Overstock.com? You should be able to go where you want at full speed whenever you want. The only way to hide your traffic from your ISP is with a Virtual Private Network or VPN. There are many services out there and we’re going with Nord VPN for the speed, security, and performance, but there are many to choose from. I will be setting up a VPN wireless gateway at home so anyone coming to the house can use it and be secure while you’re there. The easiest way to use a VPN is just choose one, sign up, and download their client. The client will sit in your system tray and when you want to be private, just open it up and click connect. They all work about the same.
Don’t let your ISP throttle you for using the Internet the way you want. The Internet belongs to everyone. It is vast and there is plenty of room for competing businesses and services and the providers of the access to those services should not have a say in where I go online. Your car can’t tell you which store to go to.